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Advertising? For the SCA?
YES! A bit of online advertising can go a long way. Bigger events need more attention, of course, but even a small event can benefit from a small campaign to get the word out. Within our non-profit world of events and activities, your primary goal should be communication.
Effective advertising seeks to:
Get enough people in the door for the event to break even
Encourage populace involvement and excitement
Help the attendees prepare… for a happy & successful experience
Recruit future SCAdians
This class focuses on the best practices for a big event -- pulling out all the stops. Take from it what you need.
It is intended for event stewards, calendar/event deputies, the social media officers and webministers who support event stewards, and anyone else who is willing to help with SCA advertising.
Although a few parts focus on the practices in the Kingdom of An Tir, the rest is valid across Society. I have pointed out the few Kingdom-specific parts in the class, and I focus heavily on SCA policy and general strategies for online and social media advertising.
Direct link: https://youtu.be/NZJ6Nja1f_o
The "living" reference document that accompanies this class is available as an indexed PDF file.
Promoting your SCA event online.pdfI hope that this helps spare you from learning some of these lessons the hard way... like we did!
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